But one segment of that campaign has run afoul of the player’s wishes. The Angels have 20 billboards around Southern California with Pujols pictured in an Angels uniform alongside the Spanish words, “El Hombre.” Pujols has asked not to be called that in deference to St. Louis Cardinals Hall of Famer Stan Musial, who was referred to as Stan “The Man” over most of his 22-year Hall of Fame career.
The Angels said they did not consult Pujols or his agent before launching the campaign. It was planned shortly after the Angels signed Pujols to a 10-year, $250-million contract in December.
“Like I say, I haven’t talked to them, but I prefer not to use that,” Pujols said Wednesday.
It’s an emotional issue for Pujols because he became acquainted with Musial, 90, over the course of his 11 seasons playing in St. Louis. In 2010, he asked St. Louis media and fans not to call him “El Hombre.”
“I still have the same respect for him as I had, not just for what he’s done in baseball but for what he did for his country,” Pujols said. “That’s something you have to appreciate.”
Angels vice president for communications Tim Mead said the signs featuring “El Hombre,” represent 20 of the 70 Angels billboards in Los Angeles, Orange and Riverside counties.
“We’re more aware of his feelings about that now, but I don’t think his feelings are directed at our marketing campaign,” Mead said. “He hasn’t approached us with anything and it’s been explained to him it’s one prong of our campaign, not its full-fledged focus.”
Mark Saxon covers the Angels for ESPNLosAngeles.com.
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Pujols objects to Angels’ ‘El Hombre’ billboards
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